Cleveland Rape Crisis Center today announced the launch of its new brand, including a new logo, tagline and colors. The Center launched its new brand on Thursday, June 9, at its semi-annual chorale benefit event, Sing Out! for Cleveland Rape Crisis Center, held at Severance Hall. The organization’s name will remain the same.
“Cleveland Rape Crisis Center’s new brand is bold, optimistic and energetic – and most importantly, welcoming to survivors of rape and sexual abuse,” said Sondra Miller, President & CEO of Cleveland Rape Crisis Center. “We are excited to launch this new face to the community and to take this bold new step forward that reflects the transformative growth already underway at the Center.”
The new brand is designed to welcome survivors of rape and sexual abuse to get the help and support they need to recover and thrive. The brand mark is a threshold representative of place, strength and new beginnings. The threshold’s open and round structure encourages the act of walking beyond the threshold, to experience change through expert care and attention. The six colors are bright, welcoming and gender-neutral, representing the Center’s approachable and trusted nature.
The tagline, “Change starts here.” communicates that Cleveland Rape Crisis Center is a place where survivors of rape and sexual abuse can seek change in their lives – turn over a new leaf and start a new chapter. It’s a place where leaders can advocate for policy and societal change. A place where policy, perception and lives can change.
The Center’s brand roll-out will occur gradually, beginning with changing the website and signage at the Center’s main office in downtown Cleveland and its 12 satellite and regional offices throughout Cuyahoga, Lake, Geauga and Ashtabula Counties, as well as a planned campaign to advertise the Center’s services to the community in the coming months.
About Cleveland Rape Crisis Center
The mission of Cleveland Rape Crisis Center is to support survivors of rape and sexual abuse, promote healing and prevention and advocate for social change. The Center provided counseling, advocacy, prevention and training services to more than 28,000 people in 2015. For more information, visit clevelandrapecrisis.org or call 216-619-6194. The Center’s 24-hour rape crisis and support hotline is 216-619-6192 (call/text) or clevelandrapecrisis.org/chat.
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